Woof know a thing or two about immersive brand experiences – we’ve been doing it successfully for over 12 years. Our understanding how an experience impacts consumers’ memories and feelings towards a brand, allows us to deliver unforgettable sensory experiences that drive behaviour change.
Immersive experiences envelop the end user in a world where they connect directly, making them more likely to pick a brand or service over others.
Traditionally consumers were spectators, happy to view advertising and marketing campaigns in traditional media formats. But the way consumers interact with brands has changed. Consumers now want to be part of the campaign and are happy to give their attention & time as long as the experience is fit for purpose.
Marketing Week ran a survey in which 48 per cent of respondents said they were ‘more likely to buy a new product if they could try it first’. If you, as a consumer, experience a positive emotion connected to a product you will remember it and want to associate with it. As a result, you will engage with that brand in a proactive way.
Woof has always had a very clear understanding of the experiential link between brands and their overall success. We’ve seen up close the positive feelings a meaningful and memorable experience can create. We’ve seen the results. People want to talk about their experiences and connect with the brand product or service further down the line.
By giving your targeted audience a physical experience in today’s world that often leads to a digital engagement, which further builds brand awareness and meets your end game. Did you know that if a customer generates online content as a result of a fantastic brand experience, they are four times more likely to become advocates for your business.
However, we’re not just beating the experiential drum here. We also understand the importance of integrating experiential with all the other marketing activities to amplify the experience and generate strong brand touch points.
Experiential isn’t just about great brand affinity and positive feelings, there is also a huge weight of evidence that it leads to tangible long term commercial returns. One example to moot is our recent work with Branston Baked Beans. An eye-catching catering van visited supermarkets on a sampling tour. Butlers with silver service training and a tongue in cheek depiction that ‘Beans are the height of good taste’ distributed 1000 samples per day and saw immediate sales uplift of over 300%.
When Woof embarks on a project we are not over egging it when we say that we immerse ourselves in it from dusk till dawn. We pride ourselves on providing the most immersive, fully realized, expertly planned & delivered experiential campaigns.