Challenge

To encourage the major radio stations to start playing the song ‘Cruise’ by Florida Georgia Line, a US country band.

Solution

A protest group called The Cowboys for Country Music was set up with a Facebook page to look legitimate. We then sourced and dressed 100 great looking cowboys and girls to flashmob outside major radio stations and key iconic London landmarks with a country line dance.

The team caused quite a scene throughout London!

Results

Flyers distributed:5,000
Opportunity to see:100,000+
Social media:500+ followers
Head of Radio 1 tweeted photo