Challenge
To encourage the major radio stations to start playing the song ‘Cruise’ by Florida Georgia Line, a US country band.
Solution
A protest group called The Cowboys for Country Music was set up with a Facebook page to look legitimate. We then sourced and dressed 100 great looking cowboys and girls to flashmob outside major radio stations and key iconic London landmarks with a country line dance.
The team caused quite a scene throughout London!
Results
| Flyers distributed: | 5,000 |
| Opportunity to see: | 100,000+ |
| Social media: | 500+ followers Head of Radio 1 tweeted photo |