Challenge
Help drive the promotional launch of Disney’s Tron Legacy movie, whilst endorsing the new Hewlett Packard ePrinters as sponsors of the movie.
Solution
Woof were asked by Guided to design, build and manage a replica of Flynn’s Arcade and a modern Tron Legacy experience. A vacant area under the iconic QEH on the Southbank was taken over for 5 days.
Flynn’s contained retro arcade machines and the Tron Legacy area featured a replica Tron light cycle, movie trailer, Xbox and HP ePrinters. A competition and instant photos printed on site engaged the audience.
A 3D laser projection to a Tron sound track took place on the roof.
Results
| Visitors: | 5,500 |
| Opportunity to see: | 200,000 |
| PR circulation: | 38 print & 2 radio |
| Twitter: | 76% increase in followers |