Plusnet were launching a new mobile data network and wanted to create a tongue in cheek stunt, showing life before phones and to express the fast speed of the new service.
Our friends at Kaper PR came up with the concept of an old fashioned Pigeon House and carrier pigeons.
A bespoke wooden hut was built and painted in Plusnet colours. Twenty real pigeons came to stay (for just one day). Each pigeon had a special name, tiny satchel and scroll for delivery.
The house was located on the bank of the Thames at Observation Point with fantastic views across the river to St Paul’s.
Results – managed by Kaper PR