Challenge

Part of a larger campaign to raise awareness of the National Army Museum, the pop up cinema was an immersive theatrical event showcasing the cult 1970’s movie Waterloo.

Solution

Located in the atmospheric space of the Vaults underneath Waterloo station, visitors were immersed into three battle scenarios; a British recruiting pub, a French campsite and a field zone for the British Calvary. Actors engaged the audience with stories and historical facts before leading them into the theatre and the screening of the movie.

This was a free one-day event with an afternoon performance for families and an evening screening for adults only.

Results

Seats available: 170 for each performance
Online applications: 700 individual applications for over 1865 tickets
Visitors numbers: 88% turn out
PR coverage / circulation: 13 pieces / 13.2million