To raise awareness of the National Army Museum as part of a campaign of pop up activities commemorating the bicentenary of the Battle of Waterloo.


We designed and built a free standing 19th Century pub and took it on a tour, visiting five sites within the UK. The pub reflected the traditions of soldiers leaving the army and setting up as publicans.

The pub offered a highly engaging and authentic learning experience with a cast of characters, a bespoke Battle of Waterloo game, competition and giveaways.


Direct interactions: 3,350 (11% above KPI)
Opportunity to see: 531,000
Learning: 90% of visitors recalled two key facts
ROI: £0.16p per consumer
PR coverage / circulation: 25 pieces / 37million