Challenge
To raise awareness of the National Army Museum as part of a campaign of pop up activities commemorating the bicentenary of the Battle of Waterloo.
Solution
We designed and built a free standing 19th Century pub and took it on a tour, visiting five sites within the UK. The pub reflected the traditions of soldiers leaving the army and setting up as publicans.
The pub offered a highly engaging and authentic learning experience with a cast of characters, a bespoke Battle of Waterloo game, competition and giveaways.
Results
| Direct interactions: | 3,350 (11% above KPI) |
| Opportunity to see: | 531,000 |
| Learning: | 90% of visitors recalled two key facts |
| ROI: | £0.16p per consumer |
| PR coverage / circulation: | 25 pieces / 37million |