Challenge

To raise awareness of the National Army Museum as part of a campaign of pop up activities commemorating the bicentenary of the Battle of Waterloo.

Solution

We designed and built a free standing 19th Century pub and took it on a tour, visiting five sites within the UK. The pub reflected the traditions of soldiers leaving the army and setting up as publicans.

The pub offered a highly engaging and authentic learning experience with a cast of characters, a bespoke Battle of Waterloo game, competition and giveaways.

Results

Direct interactions:3,350 (11% above KPI)
Opportunity to see:531,000
Learning:90% of visitors recalled two key facts
ROI:£0.16p per consumer
PR coverage / circulation:25 pieces / 37million