To raise awareness of the National Army Museum as part of a campaign of pop up activities commemorating the bicentenary of the Battle of Waterloo.
We designed and built a free standing 19th Century pub and took it on a tour, visiting five sites within the UK. The pub reflected the traditions of soldiers leaving the army and setting up as publicans.
The pub offered a highly engaging and authentic learning experience with a cast of characters, a bespoke Battle of Waterloo game, competition and giveaways.
|Direct interactions:||3,350 (11% above KPI)|
|Opportunity to see:||531,000|
|Learning:||90% of visitors recalled two key facts|
|ROI:||£0.16p per consumer|
|PR coverage / circulation:||25 pieces / 37million|