Challenge
To support Comic Relief with a giant contactless Red Nose.
Solution
A giant red nose was built on a free standing platform. The nose itself was a contactless payment machine and if someone tapped their card a £3 donation was instantly made and the nose lit up. Mastercard then doubled all payments by their card holders.
Located at the Bullring in Birmingham for 2 days with support staff from Mastercard and Comic Relief on site.
Results
Donations: | over 1500 individual donations |
PR (managed by Mastercard) | Express online BBC Midlands |