Challenge
To create a unique summer mailer that pushed the companies mission statement of ‘Local Know How, Better Results’.
Solution
Hour long, self guided, walking tours were created in three target areas – Clapham, Balham and Battersea. The free guides were downloadable from the web and available in local stores. Each one offered participants a free gift & cup of tea and cake at a café en route.
Results
| Direct Mail: | 50,000 |
| Flyers distributed: | 5,000 |
| PR reach: | featured on mumsnet.com / prime location blog |
| ROI: | Campaign costs covered with sale of one property |
| Awards winners: | Gold Award for Best Estate Agent Marketing |