Challenge

A PR event to promote Maille mustard with an al fresco dining experience alongside the Thames.

Solution

Located on the Southbank and adjacent to the river, 150 guests were treated to an intimate dinner with wine, food and wonderful views. A five course meal was developed and created on the night with Grain Store founder and chef Bruno Loubet.

The delicious menu had Maille mustards infused into every dish offering guests a chance to experience Maille in ways they never had before.

Results

Guests:150
Opportunity to see:30,000
Social Reach:832,000
PR Results (managed by Kaper PR)PR Coverage: 141 Pieces
PR circulation: 20million