Challenge

A PR stunt to promote Durex’s Intense range by highlighting Orgasm inequality.

Solution

A fake protest march was created with over 40 participants wearing slogan T-shirts and holding a mix of homemade and printed placards.

Starting on the Southbank, the group walked along the river, over the Millennium Bridge and up to St Paul’s, shouting out chants and creating a scene.

A fake news show with presenter was filmed on the day and photos sent out to all media.

Results

PR Results (managed by Virgo PR)

21 pieces including:
Daily Star

Express

Female First

Cosmopolitan