Challenge
A PR stunt to promote Durex’s Intense range by highlighting Orgasm inequality.
Solution
A fake protest march was created with over 40 participants wearing slogan T-shirts and holding a mix of homemade and printed placards.
Starting on the Southbank, the group walked along the river, over the Millennium Bridge and up to St Paul’s, shouting out chants and creating a scene.
A fake news show with presenter was filmed on the day and photos sent out to all media.