Challenge

To celebrate and drive purchase of the new Totes shopping bag, available in two sizes, big or small.

Solution

An Ames Room (optical illusion) was built by Hothouse and taken on a 5-week tour of shopping centers. Shoppers were invited into the room to have a photo taken of the illusion, which was uploaded to social media. Everyone was entered into a competition.

Results

Direct interactions:4,750
Opportunity to see:2.5million
PR value:£2.1million
Twitter reach:5million