To celebrate and drive purchase of the new Totes shopping bag, available in two sizes, big or small.


An Ames Room (optical illusion) was built by Hothouse and taken on a 5-week tour of shopping centers. Shoppers were invited into the room to have a photo taken of the illusion, which was uploaded to social media. Everyone was entered into a competition.


Direct interactions: 4,750
Opportunity to see: 2.5million
PR value: £2.1million
Twitter reach: 5million