Challenge

To support the brands ATL campaign by encouraging people to ‘Bring out the Branston’. We purchased, designed and re-fit a vehicle into an eye catching sampling van. This was taken on a grand tour of the UK visiting over 50 live events.

Solution

Branston partnered with the Luna Cinema, as well as The Battle Proms plus we visited train stations, shopping centres, Christmas markets and more.

At each event we sampled Branston relish’s with hot dogs and cheese toasties and Branston chutney’s with cheese and crackers and cold sandwiches.

Results

Samples distributed:72,750
Opportunity to see:850,000
Facebook:3,570 increase in likes
ROI:£0.24p per consumer